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IN THE 1980’s, “Freeway” Ricky Ross rose to power as
the most notorious crack cocaine dealer in United
States history. During the height of his reign, Ross was
making $2-3 million per day, as he tra!cked untold
kilograms--keys--of cocaine all across the nation. But
after being set up by his Nicaraguan connect and
the United States CIA, Ross was sentenced to life in
federal prison.Today, Ross is a free man. And once again he is
pushing keys--keys of success. In Ridin’ With Rick:
The 21 Keys of Success, award-winning writer
Kolie Crutcher details the 21 success
principles--The 21 Keys--that he witnessed
the former kingpin use daily while “riding with
Rick” around Los Angeles over the course of
several months. These keys not only made
Rick Ross a fortune of over $600 million,
but they ultimately overturned his life
sentence and freed him from prison. And
now, these 21 Keys are available to you,
the reader.So whether you are a street hustler on
the corner, or a “legit” businessperson
in the corner o!ce, The 21 Keys work
universally for all striving to over-
come life’s adversities and live the life
you want. After Ridin’ With Rick, you will
undertstand how to turn failure into fame,
poverty into plenty, and
setback into success.