LIFESTYLE
WORLD’S GREATEST
4
TH
EDITIONAUTOMOTIVE EDUCATION ENERGY & POWER FINANCE
MANUFACTURING
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INFRASTRUCTURE
MEDIA &
ENTERTAINMENT90 94 138 140
185
A lot goes behind the building of a brand. Persistent sweat, toil and innovative streaks of a diligent team, which is led in the right direction
by a visionary leader – collectively contribute in brand building. The process may involve several days, months or years for the brand
to cast an impact upon the minds of the consumers. Thus, it’s not an easy feat to occupy the coveted throne of World’s Greatest Brands.
AsiaOne carried out a mammoth selection process to create a list of World’s 100 Greatest Brands based on the Audit Questionnaires
obtained from the brands, our primary and secondary research, and inputs from the Jury members. These greatest brands are stalwart
in their category as Iconic and Powerful and are ready to take on the world in the Emerging category through their sheer exuberance.
Process Reviewers: PwC
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