LUXESCENE
LIFESTYLE
I
n 1969, Heuer launched the
Monaco, an eye-catching timepiece
that became famous for its unique
design and groundbreaking technology.
Fifty years later, TAG Heuer celebrates
this iconic model with new versions of
the legendary original, events around
the world and a dedicated book.
An unconventional timepiece that
introduced two cutting-edge world firsts,
the Monaco was a product of Heuer’s
vision and pioneering spirit. Half a
century later, this iconic model is being
honoured with events in Europe, the
US and Asia throughout 2019, and a
new Monaco limited-edition model will
be launched at each event to celebrate
the timepiece that first caught the
world’s attention 50 years ago. A new
book titled Paradoxical Superstar
documents the historical and technical
highlights of this unlikely icon and will
be available in TAG Heuer boutiques
and website.Squarely An Icon
Celebrating 50 Years of the
Tag Heuer Monaco
2015 Monaco Calibre 11