LUXESCENE
LIFESTYLE
I
n celebration of their new partnership,
F J Benjamin and Baume & Mercier co-
hosted a launch event showcasing the
brand’s historical museum timepieces, new
Baumatic collection and 2019 novelties.
Guests arrived at Brixton 23 - a
gentleman’s speakeasy bar and restaurant,
and were led through a secret wardrobe
entrance to enter the world of Baume &
Mercier. Greeting them at the start fo the
journey was a historical wall showcasing the
brand’s heritage video, and eight vintage
watches which were flown in from the
Baume & Mercier Museum in Geneva.
Arriving in Malaysia for the first time,
these priceless watches were chosen from
significant periods in the brand’s history; an
1850’s pocket watch, an 1950’s complete
calendar chronograph, and delicate ladies
timepieces from the Art Deco period
through to the 1970’s.
Walking through four benefit stations,
guests were introduced to the first Baume
& Mercier collection equipped with an
in-house mechanical movement; the
Baumatic. Created as a result of the brand’s
189-year watchmaking expertise and after
five years of research and development,The World of
Baume & Mercier
A New Horological Partnership Announced