Experience & Marketing at Brussels Airlines. “THE LOFT by
Brussels Airlines and Lexus is a perfect example of how working
together with partners like Lexus, who is driven by the highest
quality services, enables us to offer our customers an ideal
environment, designed to meet their individual needs”.
Pascal Ruch, Head of Lexus Europe, said: “We are delighted
that the travel industry recognized the unique experience
brought to business travellers by Lexus and Brussels Airlines
through our lounge partnership at Brussels Airport. For
Lexus, this partnership is an exciting opportunity to bring our
core brand values of design and craftsmanship to a global
audience, reaching beyond the automotive world. This is a place
where people can enjoy and get to know Lexus’ true spirit of
Omotenashi, the Japan-inspired personalized and exceptional
guest experience we bring to our guests.”
THE LOFT by Brussels Airlines and Lexus opened its doors on
June 25, 2018 as a relaxing new space for international travellers
inspired by Lexus luxury, design and Omotenashi hospitality.”
Since the opening, the lounge has already welcomed more than
450,000 visitors.
It marks a further expansion of Lexus beyond the premium
automotive world as a global luxury lifestyle brand. Lounge
guests are provided with a wealth of facilities to make their visit
comfortable, relaxing and enjoyable, together with opportunities
to immerse themselves in the world of Lexus.
Covering an area of 2040m^2 , THE LOFT by Brussels Airlines
and Lexus offers seating for 500 guests. It is divided into areas
with different ambiences and features, including a central bar,
seating zones and a break-out space that’s ideal for those who
need to work while on the move.
THE LOFT’s
Premium Features
- Japanese hospitality values by
Lexus - Chocolate experience by a
Neuhaus maître chocolatier - At home SPA Grohe shower suites
- Individual nap rooms with star lit
ceiling - Lexus LS Shiatsu-effect massage
chairs - Variety of fresh organic dishes and
drinks - Beer taps including best Belgian
beers - Plastic bottles-free living space
- Award winning arts and
inspirational design elements by
Lexus - Dedicated Mark Levinson hi-end
audio listening room - Regular events ranging from wine
tasting to music ensembles