11.2 Sampling Methods
At the end of this section, you will be able to:
‹ Differentiate between probability and nonprobability samples
‹ Describe various sampling methods
‹ Identify quantitative and qualitative research sampling strategies
Once inclusion criteria have been determined, researchers identify a method to
select subjects for the sample. Researchers can use several sampling methods
to select subjects. These methods are divided into two categories: probability
and nonprobability sampling.
Probability Sampling Methods
When researchers use probability sampling, every element in the accessible
population has an equal chance of being selected for inclusion in the study. Three
conditions must be met in probability sampling. First, an accessible population
must be identifiable. Next, the researcher must create a sampling frame; that
is, a list of all possible elements in the accessible population. Finally, random
selection must be used to choose elements from the sampling frame. The use of
randomization is important because it reduces the threat of selection bias. The
probability that the characteristics of elements in the sample will be similar to
elements of the population is increased (Graff, 2014; Stevens, 2011). There are
four probability sampling methods: simple random sampling, stratified random
sampling, cluster sampling, and systematic random sampling.
Each of the four probability sampling methods has advantages and dis-
advantages. Researchers should select a method based on the purpose of the
research, the research question, and the research design. Table 11-1 provides
an overview of the assumptions, potential bias, and representativeness of prob-
ability sampling methods.
Simple Random Sampling
Simple random sampling involves randomly selecting elements from the acces-
sible population and is considered by some authorities to be the most effective
method to obtain a representative sample. If the accessible population is small,
simple random sampling may be as easy as drawing names. For example, if
the accessible population is 25 nursing students and the researcher needs 10
students for the study, the name of each student could be placed in a container.
The first name is drawn and recorded as a potential participant. The name is
KEY TERMS
probability
sampling:
Sampling method
in which elements
in the accessible
population have
an equal chance
of being selected
for inclusion in the
study
sampling frame: A
list of all possible
elements in
the accessible
population
randomization:
The selection,
assignment, or
arrangement of
elements by chance
simple random
sampling:
Randomly selecting
elements from
the accessible
population
290 CHAPTER 11 Using Samples to Provide Evidence