with completely new inventory that
embraces what she loves—brights,
vivid batiks, warm traditional prints,
a cheerful rainbow of hand-dyed
wool, and time-saving panel prints.
“I thought if I can get excited about
what we have, then I can get our
customers to be as well,” says Heidi,
a longtime quilter and crafter who
favors saturated colors and high-
contrast combinations. “I have eclectic
tastes, and the shop reflects that, so
we speak to a lot of different crowds.”
Thanks to around 100 shop
samples, imaginations easily take
flight, and kits galore make it simple
for those who want to capture the
same look for their projects. “People
can’t always visualize what they see
on the fabric shelves,” Heidi says.
“That’s why we aim to kit 100 percent
of our samples. It takes out that
element of worry so they can focus
on enjoying the process of quilting.”
Heidi strives to keep the
surroundings fresh and exciting.In 2014, owner Heidi
Kaisand started a
podcast, Create with
Heidi, and has recorded
several seasons of her
show. Find and listen
to the episodes on
the shop website at
henandchicksstudio
.com/radio.htmopposite left: Rug hooking samples blend
seamlessly with seasonal wool and cotton projects.
The shop carries dyed wool in a wide variety of
colors. opposite right: Folk art garden pincushions
by Debbie Busby of Wooden Spool Designs fill a
vintage wood bowl. opposite bottom: Seasonal
samples by Iowa designer Jennifer Clemen of
Cottonwood Creations add whimsy to a shelf.
above: Playful children’s books and toys accompany
new lines of baby fabric. right: Two samples from
the book Sunday Best Quilts by Sherri L. McConnell
and Corey Yoder are softly draped over a stepladder.