Asian Photography – July 2019

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news


Honor 20 Pro, Honor 20 and


Honor 20i launched in India


H


uawei’s sub-brand launched
Honor 20 series smartphones
in India recently. The Honor 20
series phones include Honor 20 Pro,
Honor 20 and Honor 20i. As far as
pricing is concerned, Honor 20 is priced
at `32,999 for the 6GB RAM and 128
GB storage variant. The Honor 20 Pro
will retail in India at `39,999 for the 8GB
of RAM and 256GB storage option. The
cheapest Honor device, however, will
be the Honor 20i and will take on Redmi
series devices in India. The Honor 20i is
priced at `14,999 for the 4GB RAM and
128GB storage variant.
Coming to the specifications, Honor
20 Pro is powered by the 7nm Kirin 980

processor with dual-NPU and up to
8GB of RAM. In-built storage is offered
up to 256GB. The regular Honor 20
also runs on a HiSilicon Kirin 980 SoC,
paired with dual-NPU, GPU Turbo 3.0,
and 6GB of RAM. The Honor 20i, on
the other hand, is powered by the octa-
core Kirin 710F SoC paired with the
Mali G51MP4 GPU, up to 8GB of RAM
and 256GB of internal storage.
Both the models have a 6.26-inch
IPS LCD with a 4.5mm hole punch in
the top-left corner for selfies. Honor 20
Pro comes with a primary 48-MP Sony
IMX586 sensor. The secondary 16-MP
super-wide-angle camera comes with
f/2.2 aperture. There is also an 8-MP

telephoto camera. For selfies, there is a
32-MP selfie snapper. The budget Honor
20i comes with a triple rear camera setup
that houses a 24-MP main camera,
8-MP ultra-wide camera and another
2-MP depth sensor. On the front, there
is a 32-MP camera with support for
HDR, portrait mode, and face unlock for
authentication.

Fujifilm India collaborates with Bollywood star ‘Alia


Bhatt’ to promote its Instax range of instant cameras


F


ujifilm recently announced a strategic
partnership for its Instax range of
instant cameras with Bollywood
superstar and youth icon Alia Bhatt.
Fujifilm stated that a sweeping promotional
campaign for Instax will be rolled out across
digital platforms with Alia’s participation.
According to Fujifilm, today it is a
global hit with a presence in more than 100
countries and regions with approximately
40 million units sold worldwide. The
company believes that its quirky design
and retro look has helped the brand carve
a winning niche for itself. The company
further aims to enhance Instax’s awareness
through its strategic collaboration with one
of the most followed Indian celebrity, Alia
Bhatt. With Alia’s 52.9 million-plus social
media popularity and her unique iconic personality, she is
one of the most influential people amongst the youth today.
Fujifilm believes that she perfectly complements the brand
attributes of Fujifilm Instax which is, as the company claims, a
charming product with which one can shoot, print and share
an original instantly.
Commenting on the occasion Mr. Haruto Iwata, Managing
Director, Fujifilm India Pvt. Ltd. Said, “We are very excited and
optimistic to embark on this partnership with Alia Bhatt. She is

an iconic symbol of the Indian entertainment
industry and popularly known amongst
the youth for her uniqueness and charm
which perfectly blends with our brand. She
embodies what Fujifilm Instax is all about –
young, fun and ‘kawaii’ (cute in Japanese).
With this association, we look forward
to doubling our sales and scaling newer
heights in the imaging space.”
“Sometimes you just want to preserve
a memory in print but it isn’t always easy.
Which is why the Fujifilm Instax cameras
are so amazing. It’s almost like a portable
photo studio. No matter where you are,
with the Instax you can capture happy
moments and print them instantly.” Alia
Bhatt commented.
Mr. Centhil Nathan, Head - Photo
Imaging and Instax, Fujifilm India Pvt. Ltd. added, “Alia Bhatt is
undeniably one of the most gifted and accomplished women of
her generation and a role model to young men and women. In
just a few years, her incredible talent has made her one of the
most articulate actors of all time. Our association with Alia is
focused on bringing her youthful vivacity among individuals by
spreading the joy of instant pictures.”
Fujifilm has also said that in the coming months, they will be
running a series of campaigns on their social media platforms.
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