8 |^ Progressive Grocer^ |^ Ahead of What’s Next^ |^ July 2019
Market Update
What’s new in the F&G market
Ingka Group and
IKEA India are
taking the next step
in transforming
the business
by integrating
sustainability
in the core of
the IKEA retail
business. As part
of that initiative,
the Country Retail
Managers will be
overall accountable
for implementing
the IKEA Sustainability Strategy – People & Planet Positive – in their respective
countries. “I am excited and inspired by formally taking on the role of Chief
Sustainability Offi cer. I have a greater responsibility to ensure that sustainability is
integrated into everything we do as a business. It’s especially relevant for India and
we have many ambitious plans. We have always had an inspiring vision and values,
and now we are moving further and faster in demonstrating the connection between
business success, long-term growth and our commitment to people and planet,” says
Peter Betzel, CEO, IKEA India.
As well as working towards achieving science based targets to contribute to
fulfi lling the Paris Agreement, the company is committed to a range of initiatives in
its 30 markets. “In India we will use 100% Electric Vehicles for our delivery services
by 2025. Last year, the Better Air project was initiated with the goal of converting
rice husks, which cause major pollution in northern India, into IKEA products,” said
Betzel. Th e fi rst part of these initiatives, called FORANDRING, will be launched
this autumn on 1 September 2019.
To make the transformation to a low-carbon business, IKEA will transform into
a circular business – moving towards recycled and renewable materials, designing
all products from the very beginning to be repurposed, repaired, reused, resold and
recycled, and providing the circular services supporting these fl ows; strive towards
100% renewable energy throughout the entire IKEA value chain; inspire and enable
more than 1 billion to live a better everyday life within the limits of the planet. To
become a circular business by 2030, IKEA has set several targets across the value
chain – All IKEA products will be made from
renewable and recycled materials by 2030; All
IKEA products will be circular – designed in
line with circular design principles to be re-used,
repaired, upgraded, and recycled from the very
beginning. As part of this, IKEA will remove
single-use plastic products from the home
furnishing range and from customer and co-worker
restaurants (Ingka Group) by 2020; all markets
are testing new ways of meeting customer needs
across how customers acquire, maintain and let go
of products at the end of life cycle, with furniture
leasing to begin with.IKEA takes the next step in putting sustainability at the core
of its businessPerfetti Van Melle India’s
fl agship brand Center
Fruit has announced its
collaboration with Sony
Pictures. Spiderman: Far
From Home, which was
released on 5th July and
since then the Spiderman
frenzy is at its peak. As part
of this association, facilitated
by Group M, the brand has
rolled a special limited-edition
variant with Spiderman
themed packaging to delight
Marvel fans. Th e rollout of the
new product is supported by
a TVC in collaboration with
Sony Pictures.
Speaking on the
collaboration, Rohit Kapoor,
Director Marketing, Perfetti
Van Melle India, said,
“We believe in refreshing
consumer interest in our
product categories with the
introduction of contemporary
off erings. Center Fruit’s
collaboration with the
Spiderman: Far from Home
movie ensures high visibility
amongst fans, while the new
fl avor adds another appealing
dimension to the familiar taste
profi le of the product. We are
certain that the new Center
Fruit ‘Spiderman – Far from
Home’ pack will strike a chord
with our consumers across
India and increase market
resonance for the brand
signifi cantly.”Center Fruit partners
with Sony Pictures
to introduce special
‘Spiderman – Far from
Home’ PackPeter Betzel, CEO, IKEA India