Android Magazine 58 - 2015 UK

(Darren Dugan) #1
Back in the noughties, HTC was constantly
fighting with Samsung for supremacy over the
Android market.However, a series of mistakes
and failed products has eaten into HTC’s profi ts
and the company has been in a nosedive ever
since. Although both the South Korean
company’s HTC One (M8) and M9 were excellent
phones, they failed to sell; the latter suffering
due to a perceived lack of innovation from its
previous iteration. HTC has decided to throw
itself fully into the premium end of the mid-range
market with the A9 at £419/$499.99 with
reasonably high-end specs.
Thefirstthingwehavetomentionaboutthe
A9isthefactthatitisthefirstnon-Nexus
handset to run Android Marshmallow. Yes, HTC’s
non-flagshipisgoingtobeatthelikesof
Samsung,LG,SonyandevenMotorolatothe
punch in getting the very latest version of
Android. This could prove crucial to users who
want to get the new operating system as quickly
as possible without rooting their device.
One of the major criticisms of the M9 was the
fact that HTC took no risks with the design. HTC
hassteeredawayfromthelookoftheMrange
with the A9 by flattening the handset, making
the huge camera lens smaller, shifting the
camera to the very top of the handset and

Reviews


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