ceremony on Wednesday afternoon. The
school’s marching band commemorated the
moment by playing its fight song “Fight On”
while confetti exploded into the air after the
ribbon cutting.
“What this school does is as much as what
it doesn’t do,” said Iovine, a music industry
entrepreneur who is known as the co-founder of
Interscope Records.
“What it doesn’t do is cut off that potential in
your freshman year and silos you into something,”
Iovine continued. “To silo an undergraduate is a
mistake, as far as I’m concerned.”
Dr. Dre is best known as a producer, rapper and
co-owner of Death Row Records. He later started
his own record label, Aftermath Entertainment.
The building was named after Iovine and Dr. Dre
who donated a combined $70 million in 2013
to create the Jimmy Iovine and Andre Young
Academy for Innovation. The academy provides
a special four-year program for undergraduates
whose interests are spanned in several fields
from marketing, computer science, visual design
and other arts.
Iovine believes all of those fields can coincide
with each other in their building, which USC
President Carol L. Folt called “futuristic.” The
hall will provide a learning space featuring 3-D
printers, electronic labs, a podcast studio, an
alumni incubator space, and a motion capture
and audio studio.
“When a design artist meets a computer science
major, they don’t understand each other,” Iovine
said. “The language gets muddled. They don’t
understand the why of what each other does.
This school keeps that pumping. When you
graduate from this academy, you retain and
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