xixAbout the Author
Wallace Jackson has been writing for leading multimedia publications
about his work process for interactive new media content development
since the advent of Multimedia Producer Magazine, nearly two decades
ago, when he wrote about an advanced computer processor architecture
for the issue centerfold (removable “mini-issue” insert) distributed at the
SIGGRAPH trade show. Since then, Wallace has written across a significant
number of popular publications about his work product in interactive
3D and new media advertising campaign design, including: 3D Artist
Magazine, Desktop Publisher Journal, Cross Media Magazine, AV Video
and Multimedia Producer Magazine, Digital Signage Magazine, and even
Kiosk Magazine.
Wallace has authored more a dozen books for Apress including
Beginning Java 8 Games Development, Android Apps for Absolute
Beginners, Pro Android Graphics, Pro Android UI, Pro Android
SmartWatch, Learn Android Design, VFX Fundamentals, Digital Audio
Editing, Digital Image Compositing Fundamentals, HTML Quick Markup
Reference, Digital Illustration Fundamentals, Digital Painting Fundamentals, Android Studio 3 New Media
Fundamentals, Digital Video Editing Fundamentals, and many other titles.
He is currently the CEO of Mind Taffy Design the new media content production and digital campaign
design and development agency, located in North Santa Barbara County, halfway between clientele in
Silicon Valley to the north and in Hollywood, “The OC,” and San Diego, to the south. Mind Taffy will also
produce Interactive 3D content for major brands around the world, from their content production studio on
Point Concepcion Peninsula in the California Central Coast area. Mind Taffy Design has created open source
technology (HTML5, Java, and Android) and digital new media content deliverables for more than a quarter
century (starting in 1991) for a large number of the top branded manufacturers in the world, including Sony,
Samsung, IBM, Epson, Nokia, TEAC, Sun, SGI, Dell, Compaq, ViewSonic, Western Digital, Mitsubishi, KDS
USA, CTX International, NEC, Micron, KFC, Tyco Electronics, and ADI Systems.
Wallace Jackson received his undergraduate degree in Business Economics from the University of
California at Los Angeles (UCLA) and his graduate degree in MIS Design and Implementation from the
University of Southern California. His post-graduate degree from USC is in Marketing Strategy. He also
completed the USC Graduate Entrepreneurship Program at USC’s popular Marshall School of Business
MBA evening program. You can connect with Wallace at his business social media account at: https://www.
linkedin.com/in/wallacejackson. His Twitter account is: @wallacejackson.