Bloomberg Businessweek - USA (2019-10-07)

(Antfer) #1
WhileLamborghiniownerscancountonteams
of eliterepairmentoarriveata moment’snotice,
thosewithhypercarsfromtrulyboutiquemanufac-
turersmustrelyalmostentirelyontheskillsand
resourcesofjustonesmallshop.Thebrandsmay
beobscure,buttheircultfollowingsattesttotheir
brilliance—andtheprestigeofowningtheirpre-
ciouscreations.�H.E.

64


T


here’snorulethatsaysyou’vegottobea great
drivertoowna supercar.Oftentimes,quitethe
oppositeis true.Witnessthechronicleofcrashes
onwreckedexotics.com, the TMZ stories breath-
lessly divulging which celebrity ride got mangled
in L.A. traffic, or the cover of the New York Post blaring news of
Tracy Morgan’s Bugatti bang-up in Midtown Manhattan in June.
But for the lucky few who do own such high-powered
machines, the considerations that go into preserving their
car from dings and dents are myriad. And they’re not, unfor-
tunately, limited to perfecting their own driving skills. Just ask
Kris Singh. In 2016 the Miami-based investor was hit while
driving his $3 million Pagani Huayra down Collins Avenue.
The culprit? An Uber driver.
“Itsoundedlikea slap,andthenI startedspinning,”says
Singh,whose720,000Instagramfollowersgeteyefulsof
hiscollectionofmillion-dollarsupercarsfromKoenigsegg,
Lamborghini,Ferrari,andMcLaren.“Herana stoplight
duringrushhour,andI wastheunluckypersonhehit,”Singh
says.“IthoughtI’dblowna tire,butwhenI lookedback,the
wholewheelwashangingoffthecar.If I’dgothitanyharder
andhoppedthecurb,peoplecouldhavedied.”
Singh’sfirstphonecall,oncehesteppedgingerlyoutof
theHuayra,wastoPagani’spublicist.“Igavehima heads-up
thatthiswasprobablygoingtobeinthenewstomorrow,”he
says.“ThenI askedfora truck.”
Peoplewhoownsupercarstendtohaveallthemoneyin
theworld,butgettingthecarsfixedaftera seriousaccident
is athornyprocedureevenforthem.A smallhandfuloftech-
nicianstendtobeauthorizedtoworkontheseoutrageously
complexandsensitivevehicles.If anunqualifiedmonkey
wrenchtinkerswitha supercar,a brandwillbereluctantto
takeonfurtherresponsibilityfixingit up.
Fast-forwardfivemonths,andSinghwasreunitedwiththe
carinItaly,whereit hadbeentransportedbyairforweeks
ofrebuildingandfreshcalibrations.Paganiengineerscon-
ductedX-rayscansforhairlinefracturesinthechassisand
madecompletelynewcomponentstoreplacethosedamaged
inthewreck.Aestheticiansmatchedtheclearcoatingonthe
carbonfiberoftheexteriorandpolishedit toanimpecca-
blesheen.(Singh’sinsurancepolicycoveredthecostofthe

repairs; he declines to specify the total amount but says the
incident did not increase his monthly premium.) He’s since
put thousands more miles on the Huayra, driving it in rallies
in Europe, Asia, and South America. “I still drive that car lit-
erally every day,” he says. “It’s solid.”
As a small, family-owned automaker that produces about
30 cars a year, Pagani has a reputation for providing hands-on
care and upkeep for its vehicles, many of them owned by
close friends of its founder, Horacio, and his son, Christopher.
But more prolific carmakers make big commitments to per-
sonal attention, too. The sales program for the sold-out
$2.3 million Aston Martin Vulcan went so far as to include
a repair and maintenance clause for all customers, promis-
ing that the original technicians and engineers who built the
carswouldconductanynecessarywork.AstonMartinwill

eitheroperateservicesatthespecialoperationsfacilitynear
itsheadquartersinGaydon,England,flyingcarsbackfrom
wheretheincidenttookplace,orprovidea mobilefix-itser-
viceif thecustomerfindsthatmoreconvenient.“Ofcourse,
eachrepairis dealtwithona case-by-casebasisdependent
onthelevelofdamage,”a representativesays.
Brandsarenotoriouslysqueamishaboutdivulgingjusthow
muchrepairscostforsomethingsorareandpowerful,and
theownermightnotevenreportit totheinsurancecompany.
Themostdramaticvehiculardisasterprotocolmayvery
wellbeLamborghini’s.TheItalianbranddeploysa teamof
Boeing-trainedspecialiststorescueandredeemcarsfromVIP
ownerstheworldover.Knowncollectivelyas“theflyingdoc-
tors,”theydescendonanydamagedAventador,say,desecrated
nottothepointoftotalloss,andtendtoit on-site.(Chinaand

CARS Bloomberg Pursuits October 7, 2019

“It sounded like a


slap, and then


I started spinning”


Small-Batch


Supercars SCUDERIA
CAMERON
GLICKENHAUS
The8-year-oldNew
Yorkbrandmakes
$2millionLeMans-
styleracecars,plus
the$275,000SCG 005
BajaRaceBoot.This
650-horsepower truck
can compete in Mexico’s
historic Baja 1000 rally.

HENNESSEY
PERFORMANCE
A tunersince 1991
forsportscarsmade
byothercompa-
nies,Texas-based
Hennesseycreated
the1,244-horsepower
Venom GT under its
own banner in 2011 and
the 1,600-horsepower
Venom F5 in 2019.

RIMAC
AUTOMOBILI
The Croatian manu-
facturer makes elec-
tric hypercars such as
the 258 mph C Two.
It also provides elec-
tric motor technology
for other automakers,
including Koenigsegg
and Jaguar.

GORDON
MURRAY DESIGN
Famed for design-
ing the revered
McLaren F1, Murray
is now building a car
under his own epony-
mous line, the three-
seat,$2.5million T.50.
Deliveriesare set
for2022.
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