Exploratory Study on Circular Economy Approaches A Comparative Analysis of Theory and Practice

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7.2 Limitations and Opportunities for Future Research 137


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Better-Life-Index. Observing the development of these measures can provide an


indication of the general well-being of a society. However, there are many different


causes leading to the effects, and it is impossible to directly link the development


to the implementation of circular economy.


Independently from the method, a major challenge for conducting those cost-ben-

efit assessments will be the data accuracy, confidentiality, availability, and quality


of the assessments. The reason for this is that there are many impacts, especially for


the dimensions ecology and society, which are difficult to quantify in both physical


and monetary terms. The bottom line is that there is currently not enough data to


evaluate whether the circular economy is better than a linear economy.


7.2 Limitations and Opportunities for Future Research


7.2 Limitations and Opportunities for Future Research


In this chapter limitations will be presented for the research methodology and the


sample. Starting with the methodology for this thesis in line with other qualitative


studies and inductive research approaches, a number of limitations apply. Due to the


early stage and the exploratory nature of the research topic the dissertation needs


to be regarded as an initial step and starting point to gain a deeper insight into the


circular economy concept, especially due to its implementation in Western countries


as opposed to China, where much work has already been done in the academic field.


The research methodology applied in this project bears the risk of a potential bias


that might occur at different phases of the research project. Conducting the study


means that the researcher selected the cases, asked the questions in the interviews,


and analyzed and interpreted them mainly alone. Although, triangulation was a


measure to reduce the potential bias (as described in chapter 3.1.2), the central role


of the researcher has to be recognized as an influence on the study. A setting with


multiple researchers could support future qualitative research.


Moreover, sampling implies some limitations, which shall be described in

the following. As is quite common in research projects conducting case studies,


a theoretical sampling approach has been chosen. This leads to some boundary


conditions for the developed results.


First, the study is focused on industries producing consumer goods (clothing,

parquet, office chairs, and agribusiness), which are industries in which products are


of lower value and relationships between businesses and consumers are common.


The low value of products might influence certain circular economy decisions


of the organization and have an impact on the challenges the organizations are


facing. Thus, future research should broaden this perspective and investigate the

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