4.5 Case Gamma 65
65
4.5 Case Gamma
4.5 Case Gamma
4.5.1 The Company’s Circular Economy Approach
The circular economy approach adopted by case Gamma involves the organization
investing in circular supplies at both product and process level.
Ta b l e 9 Overview of circular economy approach of case Gamma^1
Innovation Type Circular Economy Approach Organization
Gamma
Product
Innovation
(Changes the
product)Circular Supplies (e.g. creation of products which are
fully recyclable)(x)^1Resource recovery (e.g. creation of new products to
use up left-overs from the production line)
Remanufacturing (e.g. implementation of new prod-
ucts which can be built from the reusable parts of the
original product)
Process
Innovation
(Changes the
process)Circular Supplies (e.g. use of renewable energy for
your production line)xResource recovery (e.g. integration of recycling
material into the production process)
Product Life Extension (e.g. gather used products
and resell them if possible, replace certain parts of
the product)
Organizational
Innovation
(Changes or adds
a business model)Sharing Platform (e.g. enable customers to extend
the use of their products)
Product as a Service (e.g. sell the products access,
internalize the lifecycle management)Case Gamma selected the circular economy approach circular supplies at product
level and implemented a closed-loop production for their parquet. The organization
created a product which greatly improved the process of removing parquet at the
end of its first lifecycle. The R&D team made a mat which is applied to the parquet.
The mat is glued to the floor instead of gluing the parquet directly to the floor. This
not only facilitates the removal of the parquet but it also ensures the reusability of
1 (x) Indicates that a certain business model is currently in its test phase and therefore
has not yet been fully implemented.