32 | MENTORS MAGAZINE | EDITION 2to “sell” to a referred prospect, so they don’t
miss out on an ‘easy-to-close’ prospect.
***
Ultimately what your sales professionals
need is help thinking about referrals differ-
ently than they think about other types of
leads.They need permission to take the time to de-velop relationships with their current or
‘soon-to-be’ referral sources. They need to
understand the difference between just
keeping-in-touch and what is means to be
top-of-mind in a memorable and meaningful
way. And they need to know how to use the
right referral seed language, how it works
and when to plant it, so they never have to
ask for a referral or pay for a referral again.Stacey Brown Randall is a three-time entrepre-
neur, award-winning author of Generating Busi-
ness Referrals Without Asking, host of the
Roadmap to Grow Your Business podcast and
national speaker.Her programs help small business owners and
solopreneurs take control of their referrals, their
client experience and their business.She has had the privilege of helping well-known corporations and franchises such as Bank of
America, Mass Mutual, and International Minute Press but her focus is on small business
owners and solopreneurs from companies including HM Properties, Financial Symmetry,
O’Connor Insurance Associates, Tyra Law Firm, Farris Cooke CPA, Slater Interiors, Rae Images,
CAJA Bookkeeping, and hundreds more.
Stacey has been featured in national publications like Entrepreneur magazine, Investor Busi-
ness Daily, Forbes, CEO World, Fox News, Cheddar TV Network.
She received her Master’s in Organizational Communication and is married with three kids.
You can connect with her online at http://www.StaceyBrownRandall.com.
Facebook Page: @staceybrownrandall Facebook Group: @referralswithoutasking
LinkedIn Profile: @staceybrandall Instagram Profile: @staceybrownrandall
Twitter Profile ID: @staceybrandall