a brutally capitalist practice and especially so in big
cities? It’s extreme, everything is clean, presentable,
scented, there’s special music. Why isn’t anyone in
the yoga ‘industry’ — for that’s what it is now —
acknowledging it?”
There is more disappointment for Gilani, who is
of Pakistani Muslim heritage. White yoga-studio
owners “bandwagon jump about the lack of diver-
sity, acting like they’d always thought like this. The
fact is I don’t feel represented by anything I see.
Western yoga is, literally, a joke.”
Gilani is indifferent to the cynical commercial
imperative of Gwyneth Paltrow’s wellbeing brand,
Goop, but pays due respect in the book to Paltrow
and her husband at the time, Chris Martin, because
in late-Noughties London they too went to those
hardcore classes in crappy community centres with
smelly carpets. She’s also not averse to a bit of Lulu-
lemon herself, or the must-have Liforme mat.
Gilani still loves yoga, she still teaches and has her
own daily practice of 45-90 minutes. But overriding it
all is sadness. “Yoga has become so watered down, the
philosophical part has been discarded. It’s all quick-fix
cures. This bubble will have to burst. Yoga isn’t a
miracle cure, it’s meant to be a lifelong, in my mind
secular practice attached to a spiritual framework.”
The Yoga Manifesto covers a lot. For instance the
“good vibes only” slogans written across studio walls
are harmful, she says, and psychologists would agree
that it is ridiculous to expect people to be happy all
the time. She also criticises pseudo-spiritual babble,
like “Love and light ...”, uttered by sexy white
women dressed in white robes wearing bindis, and
the ubiquitous application of Om symbols, Hindu
gods and Sanskrit words. Her extra-special bugbear
is the use of the Sanskrit word namaste as a kind of
mandatory, faux-pious farewell; the word, she says,
has no place in the language of yoga or silly appropri-
ations for, say, nightwear (“Namastay in bed”). There
is also the reduction of mindfulness, let alone medi-
tation, into “something you can only do on an app”.
Gilani is by no means alone. The online soap
Namaste, Bitches takes aim at judgmental, coke-
snorting yoga teachers in LA. There is a global move-
ment among yoga teachers to change the name of
the practice to “mindful stretching”
to honour the fact that real yoga
demands many things aside from
the postures. Yoga is more than
being able to do a headstand. And
the American-based Bangladeshi
Muslim writer Fariha Roisin asks
many of the same questions of the
wider wellness economy in her own
book W ho Is Wellness For?.
The gentrification of spirituality
generally is of rising concern, as
everything we take from ancient
indigenous traditions, from animism
to psychedelic medicines, becomes
fair game for wellness capitalism.
Erik-Davis of the Chacruna Institute of Psychedelic
Plant Medicines, which seeks to preserve the
authentic cultures behind psychedelic use, says:
“Today’s spiritual landscape has been largely
absorbed into a multibillion-dollar wellness industry
that, while bringing some healing tools and tech-
niques to the market, has also banalised — ‘gentrified’
— spirituality. Rather than helping people transcend
or expand the self, the wellness industry pampers and
indulges instead.”
By the time Gilani wrote The Yoga Manifesto she
says the pain and the anger had turned into a calm
focus. “I think the anger was good,
it was right, but I needed to turn it
into something useful. I have made
strong points. I don’t worry about
hurting [yoga teachers’] egos. They
can be angry or defensive or maybe
they can take a look at themselves.”
The practice of svadhyaya, or self-
study, is, after all, an essential part
of practising yoga. The ancient
texts don’t mention looking hot in
tiny shorts while executing a diffi-
cult posture. ■
The Yoga Manifesto by Nadia Gilani is
published by Pan Macmillan at £16.99
‘I don’t worry
about hurting
[yoga teachers’]
egos. They can
be angry or
defensive or
maybe they can
take a look at
themselves’
Ashtanga teacher
and writer Nadia
Gilani is exposing the
darker side of yoga
Jared Rice/Unsplash, Jen Armstrong
The Sunday Times Style • 33