Cognitive Approaches to Specialist Languages

(Tina Sui) #1
The Same Genre for Different Audiences
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franchise, which is due to be released this summer, was filmed partly in
Monaco. But despite goals from Olivier Giroud and Aaron Ramsey, which
pulled the aggregate score back to 3-3, they could not find the killer third
strike and bowed out on Monaco’s away goals. As they attempted to stop a
fifth successive Champions League exit at the last-16 stage, the Gunners
produced an all-action thriller of their own. Star billing went to Giroud,
the French hitman who was the villain of the piece in the 3-1 first-leg
home defeat when he missed chance after chance. But it was a different
story last night when Giroud produced an all-action display and claimed
the opening goal for Arsene Wenger’s battlers (EXP).

To grasp the full content that is communicated here, readers need to
make some inferences. However, it is feasible to reconstruct the mappings
that hold between the source and target domains: Mission Impossible
(which is a clear reference to the film series under this title) ĺ unfeasible
task (of cancelling out the first-leg two-goal margin); killer strike ĺ
decisive goal; all-action thriller ĺ truly exciting game; star billing ĺ
man of the match (best player in the game) recognition; hitman ĺ striker
(forward); villain of the piece ĺ player responsible for the defeat (in this
case, in the first leg of the contest); story ĺ course of the football game;
all-action display ĺ truly spectacular performance on the pitch. The links
between the domains are reinforced by the information (in the second
sentence) that Monaco, the venue of the game, was also one of the
shooting locations for the latest instalment in the Mission: Impossible
series.
The USA Today report of the same match is free from this kind of
conceptualization. Key information about the course of the game is
explicitly provided in the opening section of the news story.



  1. MONACO (AP) — Monaco withstood Arsenal's onslaught to reach the
    quarterfinals of the Champions League despite a 2-0 home defeat on
    Tuesday, advancing on the away goals rule after drawing 3-3 on aggregate.
    Following a 3-1 humiliating defeat at the Emirates two weeks ago in the
    first leg of the last 16, Arsenal needed to score at least three times to
    become the first team in the history of the Champions League to progress
    after losing at home by a two-goal margin.


Conclusion


The corpus-driven analysis in this chapter has found that the American
and British football match reports display relatively few differences at the
lexico-grammatical level. Major dissimilarities concern subject-verb
concord with collective nouns and several football terms. Through the

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