Chapter Six
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and its competitors. Companies are always looking to expand their share of
the market, in addition to trying to grow the size of the total market by
appealing to larger demographics, lowering prices or through advertising.
Market share increases can allow a company to achieve greater scale in its
operations and improve profitability (www.studymafia.org).Managing financial records is critically important for the long-term health
and sustainability of any nonprofit organization (portal.hud.gov).If you plan on applying for funding for your program, construct a budget
narrative as to how your costs were derived. This will also be helpful to
others who look at your records and for anyone who might assist in the
development of future budgets (portal.hud.gov).Learn the basic steps towards building a system to track your money and
control your spending (www.investopedia.com).In the specialist language of financial management, the following
collocations seem to be motivated by the conceptual metaphor
FINANCIAL MANAGEMENT IS BUILDING A CONSTRUCTION:
building financial capability, building financial models, building financial
wealth, building financial independence, building financial stability,
building financial security, building financial resilience, building a
financial system, building finance consortium, building inclusive financial
markets, building inclusive financial sector for development, wealth-
building financial services, building a strong financial foundation,
financial building blocks, building your financial future, build your
organization’s financial capacity, build a financial empire, build financial
health, build disaster resilience, create/construct/design/build a financial
plan, collapse of mighty organizations.
In conclusion, we should assume that the conceptual metaphor
FINANCIAL MANAGEMENT IS BUILDING A CONSTRUCTION is a
framework around which a large body of knowledge is developed. The
metaphor may in practice generate financial terminology and inspire
scientific understandings, but it is not scientific itself. This seems to show
that specialist languages in general can be treated as metaphorical transfers
of commonsensical knowledge.
FINANCIAL MANAGEMENT IS FORECASTING
FUTURE
Management and financial planning are always future-oriented. They
involve forecasting, designing strategies, developing visions, risk taking,