Chapter Fourteen
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The analysis and the instances above make it evident that the most
frequent rhetorical figure employed by headline writers in English is a
novel or a creative metaphor (28 instances have been identified). There are
only 13 instances in which English novel metaphors have been substituted
by Polish novel metaphors, and if this happens the metaphors are usually
or in most cases related in meaning. Finally, it should be said that although
the use of alliteration is quite frequent in English, there are no instances in
which it has been preserved or taken into account in the translation process
into Polish.
Stylistic devices in National Geographic and National
Geographic Polska headlines in the body of the magazine
The material analyzed in this section encompasses 160 English headlines
and 169 Polish headlines published in the time period from January 2013
to December 2014. At the beginning English headlines will be analyzed
and later the headlines that appear in the Polish version of the magazine
will be discussed. It is noteworthy that sometimes one headline may
belong to more than one category. In the material analyzed the following
55 novel metaphors have been identified: The bite that heals, New old
Libya, Roof of the world, Mahogany’s last stand, Our fertilized world, The
new oil landscape, Our fertilized world, China’s Ancient lifeline, Deep sea
challenge, The rebirth of Gorongosa, Rising seas, Kinshasa urban pulse of
the Congo, Untamed Antarctica, The price of precious, The visual village,
Ghost cats, Virtually immortal, Kayapo courage, Karma of the crowd,
Star-eater, The ship-breakers, Puffin therapy, The well of memory, The
hidden world of the Great War, The evolution of diet, Rethinking Nero,
The nuclear tourist, Mindsuckers, Carnivore’s dilemma, Restless genes,
Satellite archaeology, Joy is round (here the adjective ‘round’ refers to a
soccer ball), The Sultans of stream, The left bank ape, Species hunt,
Crusading pilot, History’s backyard, Europe’s wild men, Russian refuge,
Element hunters (the article is about atoms), The mystery of risk, Space
mountains, Prince of prints, Paradise revisited, Follow the water, Virus
catcher (the article is about deadly viruses), Cross currents, Going to
pieces, Field relations go gourmet (the article is about food for soldiers), A
moveable feast, Empire of rock (the article is about China’s caverns), The
generous gulf, Cosmic dawn, Cosmic questions, Wild obsession, Call of
the bloom (the article is about flowers reflecting sound).
As far as alliteration is concerned the following 19 instances have been
found: Small small world, Return to river town, Of Mammoths and men,
Living with lions, The price of precious, The visual village, Digging for