Cognitive Approaches to Specialist Languages

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Stylistic Devices and Creativity in Popular Science Headlines 321

Input 1 Input 2 Input 3


the passage
in the
upper part
of the world

Blend kortytarz dachu Ğwiata

Figure 8. The construction of the metaphor korytarz dachu Ğwiata.


The construction of blended spaces works according to the three basic
processes of composition, completion and elaboration. Composition refers
to the projection of elements from the input spaces to the blended space
(here the upper part or the high-altitude passage/part of the world). The
mapping usually remains partial and the mechanisms that govern the
selection of elements in the mapping processes have not yet been fully
understood. Importantly, in the course of the process the blended space
remains connected to the inputs, so that structural properties of the blend
can be mapped back onto the inputs. All this takes place within a generic
space that contains a more abstract organization common to all spaces in
the network and defines the core cross-space mappings between them.
The second process in developing the blend is a pragmatic process
called completion. It refers to the incorporation of background knowledge
into the blended space (here we know that the metaphor refers to


Generic
Space

Ğwiat
world

Emergent structure

dach
roof

korytarz
corridor
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