CHAPTER SEVENTEEN
A FRAME SEMANTICS APPROACH
TO MANAGEMENT
PAULINA POTĉGA
Introduction
The goal of this chapter is to propose a Frame Semantics approach to
MANAGEMENT, which reveals not only the truly global character of the
phenomenon but also traces the etymological roots of the term and its
historical connotations. Therefore, determining a universally accepted
definition of MANAGEMENT is an extremely laborious task since
different theoreticians and practitioners perceive the concept in different
ways. To understand and categorise the role and scope of
MANAGEMENT in modern society, one needs to see how the concept is
used within different contexts. In order to present the widest possible view,
it is absolutely necessary to outline a number of related concepts, such as:
MANAGEMENT approaches, MANAGEMENT functions, and the role of a
manager. All of these aspects may assist in comprehending and enhancing
the perception of the overall concept of MANAGEMENT.
Frame Semantics
Language and speech express our thoughts and views concerning relations
of the world, or the laws that govern in it. Langacker (2013: 222) proposes
a view that we can describe a language as a structured inventory of
conventional linguistic units. This structure – the organisation of units into
networks and assemblies – is intimately related to language use, both
shaping it and being shaped by it. To see just how, we need to examine the
interaction between occurring expressions and the linguistic system
invoked for constructing or understanding them. Conceptualisation and the
order of sounds do not constitute an expression in and of themselves, but