FlightCom — Edition 108 — September 2017

22 FlightCom Magazine

News

Words: Graeme Wuth

Kulula’s witty light-hearted marketing strategies have consistently appealed to the

South African sense of humour. One of their most successful campaigns was the tongue-

in-cheek ‘Flying 101’ paint scheme on one of their Boeing 737s.

KULULA

F LY I N G 102

kulula.com

I

T was such as hit, that they

have repeated the idea with

‘Flying 102’, which again

is covered in fun labels

of the various parts of the

plane.

“We are very lucky to

have got the opportunity

to repaint and have some

fun with our spare aircraft, which will

now be better known as ‘Flying 102’. This

aircraft is a limited edition and the second

brainchild of kulula’s in-house design

department. It will be the last of its kind

as all our brand-new aircraft come with

a standard paint scheme straight off the

assembly line,” said Luane Lavery, Brand

Communications Manager at kulula.com.

kulula.com

Flying 102 will be the last of its

kind as all brand-new aircraft come

with a standard paint scheme.

