A
ir Canada turned 80 last year
and much has changed at the
airline since it became a founding
member of the Star Alliance in
May 1997. As a direct result of Star Alliance
collaboration, the carrier joined with United
Airlines, Lufthansa, SAS and Thai Airways
International to introduce the world’s rst
interline electronic ticket on June 14, 2000,
enabling passengers to book itineraries on
multiple airlines. The new millennium also
brought the airline’s rst non-stop ights to
To k y o.
One of the national carrier’s main rivals,
Canadian Airlines, was acquired through a
merger on January 1, 2001 and, at the time,
made the combined airline the world’s 12th
largest.
The organisation also made its rst
venture into the low-cost market by
launching subsidiary, Air Canada Tango,
based in Montreal. Boeing 737-200s were
used, alongside A320s for the operation,
offering low-fare services on some existing
routes in Canada, as well as holiday
locations, such as Florida.
The aircraft sported a purple tail but still
incorporated the maple leaf used by the
parent carrier.
Air Canada’s regional activities were
regrouped under the Jazz brand, created in
2001 to encompass the operations of the
then regional subsidiaries of Air BC, Air Nova,
Air Ontario and Canadian Regional Airlines.
Air Canada began another discount, no-
frills business in 2002 under the Zip name.
Routes were mainly between western
Canadian cities in direct competition with
WestJet.
Zip’s eet of Boeing 737-200s were
painted in one of four bright colours (green,
orange, fuchsia and blue) with ‘zip’ titles on
the tail. They had 118 economy seats.
Both brands were rolled into Air Canada
with Tango becoming its well known lowest
branded fare while Zip routes were absorbed
into the mainline business.
By its fth anniversary as a member of Star
Alliance in 2002, Air Canada employed
30,000 personnel with its airlines ying more
than 30 million passengers each year to 729
airports in 124 countries.
It was also the Canadian carrier’s 65th
anniversary and an Airbus A320 was painted
in a commemorative livery, at its centre a
giant maple leaf had been created using the
names of 40,000 employees and retirees.
In a further celebration, a Lockheed L10A
Electra, refurbished by staff and wearing the
colours of Air Canada’s predecessor, Trans-
Canada Airlines, (TCA), ew from Toronto to
Ottawa.
The business was extended by the
introduction of Jetz, a charter company
arranging travel for professional sports
teams, entertainment groups and corporate
clients. Four Boeing 737-200s tted with 48
seats were used. The word ‘jetz’ appeared
in black under the main title, on the aircraft
fuselage. Currently this division uses three
A319s with 58 seats
A year later, after posting numerous
losses, Air Canada was forced to le for
bankruptcy protection which was granted in
April 2003. Difficulties initially stemmed from
the downturn in global air travel following the
9/11 terrorist attacks in 2001.
AIR CANADA
GLOBAL AMBITIONS
The Canadian carrier’s progress is reviewed by Martyn Cartledge.
78 Aviation News incorporating Jets February 2018
Above: Air Canada has taken delivery of 25
Boeing 787 Dreamliners, with 12 more on
order. Air Canada
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