Aviation News — February 2018

(Darren Dugan) #1
Toronto with Bombardier CRJ100s, CRJ200s
and Beech 1900Ds, operates 62,000  ights
a year, carrying 1.5 million passengers to 31
destinations.
Exploits Valley Air Services (EVAS),
based at Gander International Airport in
Newfoundland, makes several daily  ights
within Newfoundland, Labrador, and Quebec
with the Beech 1900.
In total 156 aircraft  y under the Air
Canada Express banner.

ROUGE LAUNCHED
In 2012, Air Canada received a 75th
anniversary present by being voted Best
International Airline in North America for
the third year running in the Skytrax World
Airline Awards survey. Twelve months on,
it became the only international network

carrier in North America to receive a four-
star ranking from Skytrax.
In July 2013, Air Canada Rouge was
launched. It is described as a leisure airline
and is fully integrated into the network,
although operating under its own AOC. It
serves the lucrative Canadian leisure and
holiday market while operating at a lower
cost base than the parent.
The name was chosen following a contest
launched on Facebook inviting customers,
employees and travel industry professionals
for their input.
Flights operate using either their own
IATA/ICAO codes (RV/ROU) or the main
AC code on some mainline ‘Operated by
Rouge’ services. The company sees Rouge
as an integral component of its international
growth strategy.

It began with a  eet transferred from the
parent airline comprising two 767-300ERs on
transatlantic  ights in a two-cabin (Economy
and Premium Economy) con guration. It
currently operates 24 of these Boeings.
These aircraft have 71 extra seats over
the mainline  eet, which resulted in a
somewhat reduced seat pitch outside of the
enhanced ‘Premium Rouge’ product. For
shorter  ights its uses 20 A319s and  ve
A321s.
At a news conference introducing the
new airline, Ben Smith, then Air Canada’s
Executive Vice-President and Chief
Commercial Officer, said it was entering
“today’s growing leisure travel market on a
truly competitive basis”. Michael Friisdahl,
President and Chief Executive Officer of
Air Canada’s Leisure Group, continued:

80 Aviation News incorporating Jets February 2018

Above: A Boeing 767-300ER wearing the livery that was worn between 1993 and 2004. Key-Mark Nicholls
Below: An Air Canada Express Embraer 175 operated by Sky Regional. Andy Cline

The A320 family provides the backbone of the airline’s short- to medium-haul work. They will eventually be replaced by 737MAX and Bombardier
C Series aircraft. Air Canada

78-82_canadaDCDC.mfDC.mfDC.indd 80 08/01/2018 11:31

Free download pdf