http://www.airlinerworld.com 45
In the
Spotlight
This
month's
airport and
just how
spotty it is
for spotters
Interview
with a senior
executive in
the airline
industry.
given the phenomenal growth seen in
the Latin American market over the last
decade, would ‘Pan Am II’ have been a
success if Delta had decided to support
your business plan?
RR: Yes! One of the best things that
Eastern did was acquire the old Braniff
South American routes. They were
money makers, along with its Eastern Air
Shuttle brand [which provided business
and government travel in the northeast
corridor of the US, linking New York,
Boston, Washington DC and Newark].
Those were two solid profit centres.
Now back in those days, Eastern wasn’t
making a lot of money down in the lower
Antilles, but I saw it improve. I thought
Delta was making a serious mistake by
saying: “Look, you can have all that Latin
American stuff, we don’t want it.” Then
they dropped Pan Am and gave up on
what I felt was a lucrative opportunity.
Delta would have had 45% ownership in
the surviving Pan Am and I believe this
was a serious error of judgment.
Of course, then we started recording neg-
ative cash flows – when I joined we were
losing $3m a day, and when I left this had
dropped to $1m. You just can’t survive
on that. Travel agents were running out
of the door, and although a lot of people
were encouraging us, alas they weren’t
buying tickets. Delta stayed with us until
two weeks before we filed for reorganisa-
tion then they backed out. I’m very bitter
about that, they gave us just two weeks to
get things done.
AW: It sounds like Delta left you in a tight
corner with little room to manoeuvre?
RR: Yes, you’re right. We thought the
reorganisation plan had a sufficient
handle on costs. As I recall, we couldn’t
assume profitability in the first or second
year, but things looked more encouraging
for year three. But that causes doubts.
If you haven’t been able to make money
within a two-year span, then how could
we prove that the future looked more
promising? It’s very much like the
Clearly not being able
to operate a domestic
network to feed its
international routes,
and poor results from
its merger with National
were major factors in the
carrier’s eventual demise.
On January 21, 1970
Pan Am inaugurated
the first commercial
flight of the Boeing
747, the type becoming
affectionately regarded
as the Queen of
the Skies.
AIRTEAMIMAGES.COM/
BOB O’BRIEN COLLECTION
Boeing 737-214,
N382PA (c/n 19921)
began its life with
Pacific Southwest
Airlines in 1968 and
was delivered to Pan
Am in 1982. All but
one of the 16 737-200s
wore the traditional
blue cheat line with
Pan Am titles in black
type. AIRTEAMIMAGES.
COM/DIRK GROTHE