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Dr Sanjay Desai nominated for
Dr BC Roy Award
Leading orthopaedic surgeon,Dr Sanjay Desai, has
been nominated to receive the prestigious Dr Bidhan
Chandra Roy National Award that recognises the
best talents in development of specialties in different
branches of medicine. The award will be presented
to Dr Desai by President of India, Ramnath Kovind, in
New Delhi. The award was bestowed upon Dr Desai
for his noteworthy work done in the orthopaedic field
and for developing a subspecialty and taking it to an
international level.
Dr BC Roy Award was instituted in 1962 in memory
of Dr Bidhan Chandra Roy by the Medical Council of
India. Dr Desai, who is a super specialist in shoulder
and knee arthroscopic surgery at Bhatia Hospital in
Mumbai, is considered a pioneer in shoulder and knee
surgeries in India.Narayana Health City has collaborated with JIP-
MER, Pondicherry to harvest hands for Karnataka’s
first hand donation. The patient, a 22-year-old
male from Anekal, was working at a retail store. He
met with an accident while driving a two wheeler.
The patient was brought to Narayana Health City
on 15th November and was declared brain dead
on 18 November 2018. The father of the patient
consented to donate
his organs.
The heart is being donated to 18-year-old girl, a
student from Madhya Pradesh who was suffering
from dilated cardiomyopathy. The liver is being
given to a 67-year-old male from Bengaluru. Hands
(upper limbs) are being donated to a 31-year-old
male from Tamil Nadu and the transplant will be
conducted at JIPMER, Pondicherry.
Apollo Hospitals employs AI platform ‘ADOHM’
NH partners with JIPMER
ADOHM AI, India's
first marketing
platform pow-
ered by Artificial
Intelligence, drove
Apollo Hospitals’
digital advertising
campaign inde-
pendently and ex-
hibited impressive
results. Designed to
work autonomous-
ly with minimal to
no human inter-
vention, ADOHM
delivered highly personalised ad campaign across chan-
nels. This increased the qualified leads for Ask Apollo,
a 24X7 interactive patient-centric service of Apollo
Hospitals that gives patients the option to consult a doc-
tor anywhere and anytime at their convenience. While
reducing the cost per lead by 50%, ADOHM also helped
increase overall monthly leads by a sizeable 60%.
Built from the ground up by ADOHM Adtech, the
marketing platform was pressed into action by Apollo’s
digital marketing
agency Nikulsan.
ADOHM uses the
power of big data
and incorporates
machine learning
techniques, applied
propensity models,
predictive analysis
and other AI appli-
cations to deliver
highly personalised
communication
across multiple de-
vices and channels.
Anshul Sharma, General Manager - Digital, Apollo
Hospitals, said, “Three months of engagement and from
day one a 100% increase in lead generation without
increasing a single dime in the ad budget is spectacu-
lar by any standards. ADHOM has shown the power of
AI and what it can achieve in the times to come in the
digital marketing domain. We are very impressed and
are looking forward to seeing ADHOM in action on our
future campaigns.”ADOHM also helped increase overall monthly leads by a sizeable 60%.