MAGAZINE 10 | (^17)
B
ombardier has undergo-
ne a deep restructuration
in its aeronautical divi-
sion, cancelling projects
such as the Learjet 5,
selling almost all its commercial
programs and focusing its efforts
on a fairly differentiated market
niche. The focus on large cabin and
long-range aircrafts has a reason to
be, after all, it is one of the segments
with less competitors and higher
profit margins.
When launching the new ver-
sions of the Global family, from
6000 to 8000, Bombardier inten-
ded to create business jets above
the standard of the Global series
itself. Following the strategy, re-
cently the Global 7000 has become
Global 7500 and has incorporated
important changes in a series of
items, from larger windows to range
higher than 7,500 nautical miles.
At first sight they do not seem to
be surprising characteristics, since
Gulfstream G650 is for almost one
decade in the market offering range
of 7,000 nautical miles and 17 large
panoramic windows, each of 71 x
52 centimeters, I addition to higher
comfort level than jets derived from
commercial aircrafts.
BILLIONAIRES
The question is that Bombardier
had not time to err and, when
presenting the Global 7500, has
not redefined the market, but
has created an innovating project
for its aircraft family. The result
placed the Canadian manufactu-
rer in an extremely comfortable
situation to dispute little more
than 2200 billionaires of the world
or the corporations able to acquire
an aircraft above US$ 70 million.
Contrarily to the luxury car
universe, extra-long range air-
crafts are not objects of desire and
ostentation, but fairly expensive
tools to make businesses viable in
a global world. The similarity with
super sport cars is in the capacity
to convince the future owner to
choose your product and not that
of the competitor. And Bombar-
dier, when developing the new
generation of the Global family
was aware of the challenge.
It is not by accident that part of
the campaign is in proving cons-
tant records of the category, like
the longest flight, departing from
Singapore and landing in Tucson,
Arizona, in a route stage of 8,
nautical miles.