Marketing Australia – February-March 2019

@marketingmag

THE TRUTH ISSUE

Ben Ice

Editor,Marketing.

Editor's

note

B

efore getting into my usual rant

• this time about truth – a few
  announcements for 2019. Marketing’s
  print schedule will be switching from the
  previous fi ve issues per year to a quarterly
  format. It’s our way of spreading the love
  more evenly throughout the year. It also frees
  up resources and time, which we’re investing
  in a number of new initiatives that mean you
  can enjoy more Marketing, more often, in
  more ways.
  First and most exciting, is the release
  of MarCast, our new podcast series. It’s a
  growing collection of one-on-one interviews
  with Australia’s sharpest marketing minds. In
  recent months we have spoken with CMOs
  and senior brand leaders from a wide range
  of categories. Each shared their approaches
  to marketing, brand building and culture,
  offering unique insight that’s not to be
  missed. MarCast launches on 11 February.
  Next is the ‘Marketing Lens’ series


• monthly eBook reports, each on a set
  topic important to marketers, featuring
  top performing articles, bespoke content
  and analysis. By year’s end, the collection
  guarantees to provide a concise and up-to-
  date 12-part snapshot of what marketers
  need and what the smartest brands are doing.
  Throughout the year we’ll be making a
  number of new moves in events. More on that
  as 2019 rambles on. Watch this space.
  Truth has taken an absolute battering in
  recent times. That’s obvious and there’s little I
  can add to the discussion that hasn’t already
  been said or won’t be said in the following
  pages. I will say the truth is important and

always worth seeking, even if it is just a little

harder to fi nd.

Today, we can’t be satisfi ed with keeping

ourselves ‘well informed’ as we’ll barely

scratch the surface. Taking it one step further

• keeping very well informed, by digesting
  piles of media, studies, facts – is a never-
  ending rabbit hole, no good because you’ll
  need to eat, sleep and do some marketing at
  some point.
  Yes, it’s still our duty as citizens to keep
  ourselves in the know and apply a critical lens
  to everything we read, see and hear, though
  we can’t sit back on that. Challenging the
  material is important, but these days we must
  also challenge ourselves.
  Peer outside your comfort zone with
  an open mind. Is that disagreeable or a
  little unsettling? Good. If we’re not feeling
  confused, bemused, sometimes disheartened
  or sometimes enthused by what we fi nd,
  we’re maybe not as far along the truth journey
  as we hoped. The truth may hurt, but seek it
  anyway and, when you fi nd it, don’t just hold
  onto it, do something with it. Act on it and
  spread it.
  I’ve always had such admiration for
  people who live their truth. Who speak up
  even when others remain silent. For a lucky
  few this comes naturally; for most it’s diffi cult.
  Well, truth is no use to anyone tucked away.
  The world needs more of it fl oating around.
  I’m not one for New Year’s resolutions, but
  let’s all aim to seek it, live by it and share it
  this year and forever too.


• Ben