Marketing Australia – February-March 2019

“Just one

percentage

point of share

movement is

many millions

of dollars.”(66)

“Anyonelivingina

privilegedposition

sometimescan’tseewhat’s

happeningaroundthem.” (90)

“You’vegottofindawayto

actuallygetyourcustomers

tosay‘IwantproductA’and

notjustallowAmazonto

recommendit.”(24)

“Allthey’redoingis

repackagingstuffyouhave

knownfordecadesand

sellingitbacktoyou.”(32)

marketingmag.com.au

“Building relationships

with your company’s

community can be

a door to a deeper

understanding.”(20)

MARKETING 2019

Truth

/trușޝ/

Noun

1. The quality or state
   of being true.
   1.1 That which is
   true or in accordance
   with fact or reality.

1.2 A fact or belief

that is accepted as

true.

Origin

Old English trīewth,

trēowth ‘faithfulness,

constancy.’

Source: Oxford English Dictionary

“Winning

technologies

will expand and

exploit these

four human

forces.”(30)