“Weexpecthonestyand
transparencyfromthebrands
weworkforandconsume,so
whyistellingthetruthabout
ourselvessodifficult?”(62)
“They represent an integral
and anticipated part of our
digital future as the lines
between reality and digital
fantasy blur. (88)
“Theywereliterallysending
spreadsheetsaroundtothe
legalteam,tothePRteam,the
marketingteam,thebrandteam
–allfor140characters.”(56)
“Relying on
consumers
to connect
emotionally
when the
world is fast
becoming
one big
hyper-reality
show is
dangerous.”(98)
“Every 20
minutes
spent sitting
makes us
slightly more
stupid.”(96)
@marketingmag
“Misinformationis
easytocreateand
eveneasiertoshare.”(14)
THE TRUTH ISSUE