FEATURING...
ISAAC SMITH, executive
manager of marketing,
REA Group.
“Can we shift belief and can we
shift behaviour? If we can shift
the belief then I expect to see the
behaviour follow.”
MOHIT BHARGAVA, general
manager, marketing and sales,
Village Entertainment and
Topgolf Australia.
“Marketing will earn its rightful
place: being much closer to
revenue in most businesses.”
BEN HILL, marketing,
innovation and corporate
affairs director, Bega
Cheese Ltd.
“Anyone can identify a large
category or a future trend; the
hard bit is: which ones do you
choose to go after and how?”
Episodes one to four available now on iTunes and Google Play.