THE TRUTH ISSUE
CUSTOMER EMPATHY
Developed customer
journeys and buyer
personas
TECHNOLOGY ADOPTION
Implemented a
marketing automation
platform
SALES & MARKETING
ALIGNMENT
Have a strategic
partnership and shared
focus on growth
PROVING MARKETING
IMPACT & ROI
49%
OPTIMISING
CUSTOMER EXPERIENCE
46%
IMPLEMENTING
MARKETING TECHNOLOGY
43%
GENERATING &
MANAGING LEADS
GENERATING &
MANAGING LEADS
68%
PROVING MARKETING
IMPACT & ROI
67%
NURTURING &
PROGRESSING LEADS
66%
OPTIMISING CUSTOMER
EXPERIENCE
64%
TOP B2B MARKETING OBJECTIVES IN 2019
TOP B2B MARKETING CHALLENGES IN 2018
DEFINING THE BEST-IN-CLASS MARKETER
@marketingmag