MARKETING2019
SOLIPSISM
We like to think that our memories are secure, but it turns out they’re a little fragile
w su c i sl di ard, en e t m mories a the me.
RED
MAKI E GO ALONG...
1 4 5
Memory
Time Remembered (
FAULTY EYEWITNESS
MEMORIES ACCOUNT FOR
of convictions
overturned by
DNA evidence.
Sour nocence Project US
r tu y found numerous examples of sane people recalling
i s d alien abductions. Researchers determined that there
s eit, these invented memories were as real as any other.
1996: ELIZABETH LOFTUS
MANAGED TO CONVINCE
MOR THA
of subjects that they
got lost in a shopping
mall as children.
i dfield
RECOVER -
MEM
APY (R
controv
umbrell
psychoth ra
iques believed
a alse memories.
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c m Rewritten
e i covered-
o y and the
l ansion of
h r t Liability
HE FO G
URVE
binghaus
h i t forgetting
e n nential
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