Men’s Health Australia - 01.07.2018

IT’S EASYto be impressed by ha

horlogerie – the “high art of

watchmaking”. After all, its

head-spinning price tags are as

mesmerising as the mechanical

acrobatics its masterpieces

perform. But even watch

aficionados will acknowledge

that overindulgence can be as

unhealthy as it is costly. As Franço

Thiébaud, the president of Tissot,

once said: “The baker only makes c

on Sunday – for the other six days,

must make bread.”

Contrary to expectations, the

financial upheaval of the past deca

hasn’t significantly affected luxury

spending. But what consumers ha

demanded is increased integrity,

value and transparency in their

timepieces – more artisan loaves, i

other words, and less rich patisseri

The industry’s major players have

responded positively, in part by

plundering their archives for clean

designs but, crucially, by making th

prestige of mechanical movement

more affordable.

All of which are timely

developments in our book. Here ar

Men’s Health’s picks of new mecha

wonders that deliver on quality

without obliterating your life savin

Precision spring-and-

movements are justly conside

the acme of horology and co

at a premium. Now a handf

brands is making time

watches that don’t require yo

remortgage your ho

esage

l$850

actically a byword

timekeeping at an

piece, but this

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his dress watch is

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PHOTOGRAPH: LUCKY IF SHARP AND JASON

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