marieclaire.com.aumarieclaire.com.aumarieclaire.com.au 117117117AUDREY
LOUISE
REYNOLDS
Utilising her artisanal dyeing
methods for brands such as
Nike, Repetto and J.Crew,
Brooklyn-based Audrey
Louise Reynolds was the
ultimate fashion insider –
but ethics rather than ego
led to the launch of her
own label last year. “I was
only able to afect the
sustainable element on
what I touched in the
process but never the whole
product,” Reynolds says of
her previous fashion work. “I
was a service, not a product.”
So she set out to create
quality wardrobe essentials
she could be proud of. The
result is relaxed T-shirts,
trackpants and jumpers
that raise solar-powered
smiles with their artistry
and individuality. The
collection was snapped up
by Matchesfashion.com.
“The new organic cotton
pocket T-shirt ... gives
me goosebumps. It’s
the nicest, cleanest,
kindest product I’ve
made to date,” she says.SANS BEAST
Cathryn Wills and leather
went together like Karl
Lagerfeld and Diet Coke,
Donald Trump and Twitter,
and Beyoncé and a
bodysuit, so their eventual
break-up was unexpected.
For 12 years, Wills worked at
accessories giant Mimco,
ultimately as managing and
creative director, before her
vegetarian diet made some
materials diicult to digest. “At
a certain point, the lack of
synergy between my lifestyle
and my work became too
great,” Wills says.
In 2016, she left her
coveted role to create Sans
Beast, which launched in
March this year with a focus on
high-quality polyurethane and
a cruelty-free supply chain.
Meat may be of the menu,
but trends remain with disco
colours and boxy silhouettes
to strap to your hip or back.
“I have always been passionate
about this industry, but I don’t
do things by halves,” Wills says.
“This is something I can
completely get behind.”
KOW TOW
Beloved New Zealand label
Kowtow deserves plenty of
renewable gold stars for its
pioneering approach to
ethical fashion, but founder
Gosia Piatek has no plans to
rest on her laurels. After 11
years catering to conscious
consumers with her chic,
minimalist designs, Piatek
has developed a denim line
with nickel-free German
hardware and Global
Organic Textile Standard-
approved washes. “Creating
an ethical and organic
cotton denim line wasn’t too
diicult, as we already work
with cotton from the time
the seed is planted and
have a sustainable and
transparent production
chain,” Piatek says. “I can see
a very exciting future ahead,
where companies are
proactively involved
in thinking about
waste and ethics.”Sans Beast bag (top), $149, and bag
(bottom), $349, sansbeast.comAudrey Louise Reynolds tops, $117
each, at matchesfashion.comKowtow 100% ethical organic
cotton dress, $269, and pants,
$189, au.kowtowclothing.comFASHION