28 january 2018 motormag.com.au
BMW M3 Pure
Price cut puts iconic four-door in a new light
LIKE A fine wine or cheese, the BMW
F80 M3 is getting better with age.
Unlike a fine wine or cheese, though,
you don’t have to pay a premium to
enjoy it – quite the opposite, in fact.
The M3, and its M4 two-door twin,
hasreceivedthe‘Pure’treatment,first
introduced on the previous-generation
E92 M3 and has since rolled out across
the M5 and M2.
Essentially, BMW Australia deletes
a bunch of equipment and slashes
the price, in this instance to a faintly
ludicrous $129,900 ($139,900 for the
M4). Remember this is a car that cost
$156,900 when it was introduced in
July 2014. The good news continues, as
none of the deleted kit is anything you
really need; you lose leather upholstery
and heated seats, the flash Harman
Kardon stereo, adaptive LED headlights
and high-beam assist. That’s it.
This is no stripped-out bargain-
basement special. Some may baulk at
thelackofleather,butthecombination
leather/cloth seats look and feel great
and it’ll otherwise take a trainspotter to
notice you’ve bought the ‘cheap’ M3.
Even better is BMW’s decision to
retain the Competition Pack for Pure
models. The suspension and diff
revisions definitely improve the M3’s
handling and composure and the
Competition’s ride quality penalty can
be nullified by sticking with the Pure’s
standard 19-inch rims, which to my
eyes look much better than the GTS-
like 20s anyhow.
Ask for Continental ContiSports
rather than Michelin Pilot Super Sports
and what you might lose in ultimate
racetrack performance you’ll gain in
more predictable responses and much-
improved wet-weather performance
on the road. Thus equipped, the Pure is
arguably the sweetest road-going M3
while retaining the super-sharp front
end and love of oversteer that makes it
First Fang
ENGINE 2979cc inline-6cyl, DOHC, 24v, twin-turbo / POWER 331kW @ 7300rpm / TORQUE 550Nm @ 1800rpm / WEIGHT 1560kg / 0-100KM/H 4.0sec (claimed) / PRICE $129,900
by SCOTT NEWMAN
New. Fast. Driven.
such an exhilarating drive.
The Competition tweaks also give
the 3.0-litre twin-turbo straight-six
a more sporting voice, something
you’ll notice more than the extra (but
welcome) 14kW. It’s still not a tuneful
noise, but it is aggressive, a serrated
growl with lots of burbles once you lift
off the throttle and unless your daily
driver is a 911 Turbo, it’s difficult to
imagine anyone stepping out of an M3
wanting more performance.
In fact, this level of grunt is virtually
unheard of at this price point. If this
package was the regular M3’s $141,610
it would be impressive – at $130K it’s a
steal. It almost gives BMW a problem;
it’s tough to imagine anyone forking
out extra for a normal M3 when the
Pure offers more performance for less,
and when you can equip an M4 Pure
with carbon brakes and Cup tyres for
a total outlay of less than $160K the
more exclusive, but less practical CS
struggles to justify its premium.
The F80 M3 is in the twilight of
its career – a new M3 is expected in
2019 – but BMW’s constant process of
refinement (not to mention discounts)
has made it tastier than ever.M
Like
Crazy performance
for the price
STAR RATING
Dislike
Steering still iffy;
challenging in
slippery conditions
4.5