EXECUTIVE INTERVIEW
offering the convenience of the online
system, so now repeated sales can be
done online,” he says. “We are
absolutely embracing technology; we
see it as a central requirement of our
growth. We have a long-term global
vision and e-commerce is an essential
requirement of that. So we’re spending
a lot of time investing in and
introducing digital channel
capabilities and that really is creating
a new era for Stealth.“Indeed, as more customers migrate
to online shopping and demand
increases for e-procurement and
e-commerce platforms for ordering
and product catalogue management,
Stealth has emerged as a multi-
channel business. “Connecting with
customers through digital channels is
an essential requirement of Stealth
Global’s positioning and a core
differentiator for success in order tocontinue to retain and attract more
customers, while still integrating
with leading brands and suppliers,”
says Mike.“I have really focused on making sure
that we fit between the mass-market
approach and also the individual
product-centric approach, so that our
offering is still tailored. We want to
provide customers with the option to
buy a single product or multiple
products through various sales
channels, but at the same time they can
get a one-stop-shop solution for
ordering, delivery and any customer
service along the way.” Transparency
around cost, profits, and end-to-end
communication is also a big element of
Stealth’s success, with Mike
implementing many policies to support
an open and honest business
environment for partners and
customers alike.Looking ahead, Stealth’s continued
growth strategy is focused around
geographical expansion, with Mike
considering various merger and
acquisition opportunities. The company
will also continue seeking to extend its
strong network of partners, distributors
and agents that will subsequently grow
its product range and drive the
direction of the company’s evolution.
“We have also been looking at new
products and new strategic suppliers so
that we can continue to penetrate new
marketplaces,” says Mike.On a more experimental note, the next
twelve months will see the company
branch out from its usual selling model
by introducing new cross-regional
products. It will trial uniquely Australian
brands or products in Europe based on
their success at home. When asked what
he loves about his job, Mike says:
“Everything. I love the people thatINTERNATIONAL
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