The_CEO_Magazine_ANZ_-_December_2016

EXECUTIVE INTERVIEW

How important are your key

suppliers to the success of Go Vita,

and how do you develop and

maintain these relationships?

They are very important. Supplier

relationship management has been a

very big part of my career. On the

communication side of the business we

implemented a tool about twelve

months ago where we can see all data.

Previously when I first started we had

no visibility. We now share that data

with the suppliers so they can see their

sales by store, skew, value, quantity and

margin, and we work with them to

increase their business. The aim is to sit

down with every one of our suppliers at

least once a quarter, and with those

tools we can go through what worked,

what didn’t work and any ideas for

promotions. We have Go Magazine that

comes out quarterly and the suppliers

are a big supporter of that. Our industry

relies on suppliers and new products.

It’s an ever-changing industry with fads,

and whether it is coconut products or

paleo diets, we have to keep on top of

it. We certainly do rely on suppliers for

that information.

What are your plans for the future

of Go Vita?

My vision is that we are known by our

partners — both our suppliers and our

customers — as the preferred choice

and as the number one distributor, both

on service and communication. We

don’t do cold chain at the moment so in

two years’ time I want to introduce that.

We’re currently doing a scoping

document, and it will be an end-to-end

computer system. We have our

suppliers involved in that and of course

our customers are involved too. For me,

it’s about making sure we’re a one-stop-

shop for the stores.

What do you love most about

your job?

I love a challenge and I love what I do.

This is a fantastic industry. There is so

much education now on health and

wellbeing; it’s one of only a few retail

sectors that is growing. We rely on the

stores to be successful so it can be

challenging but I’ve got a great team in

place and we are all really looking

forward to the future growth strategy

of Go Vita.

“Our industry relies on suppliers and new products. It’s an ever-

changing industry with fads, and whether it is coconut products or

paleo diets, we have to keep on top of it.” - Scott Horwell

Our stores are all independently owned and operated; each has their own unique vibe and appeal. In every store, Go Vita health
specialists treat you as an individual and work with you to find the best whole health solution for your lifelong health and wellness.
Wherever you are on the path of good health, from novice to enthusiast, Go Vita will treat you with care, respect and honesty.

A centralised warehouse and distribution centre in Sydney services Go Vita health shops and independent health stores Australia-wide.

Winner 2016 ‘CMA Distributor of the Year’

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Your Health Shop

“We’re Australia’s leading natural health and wholefoods retail group and distributor.

We’re committed to making a diff erence with ethical products and honest health advice.”

Australia’s largest health food group | quality products | honest health advice | since 1987

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