Name Karin Adcock
Company House of Brands
Position Founder & CEO
HQ Sy d n e y. A u s t r a l i a
Employees 110EXECUTIVE INTERVIEW
A
LEX AND ANI is one of the fastest-growing jewellery brands in the
US, with eco-friendly bangles and charms that exude positive
vibes, while Fleye is a Danish label that creates innovative eyewear
using ground-breaking materials. Karin Adcock, the Founder and
CEO of House of Brands, could see great potential in these two
brands; she knew they would be embraced by consumers in Australia and New
Zealand. She also knew that she had the experience, knowledge and passion to
successfully bring them to those markets.Karin is the woman behind Pandora’s foray into Australia — a Danish jewellery
company famous for its charm bracelets — so she was well-versed in what
kind of distribution model would work. “I was with Pandora for eight years,”
she recalls. “I was always extremely passionate about that business and very
involved with the customers and retailers. In 2009, five years into the operation,
the Australian business was sold back to Pandora in Denmark. We were turning
over $187 million at that point and as part of the sale I had to stay on for
another two years, but I ended up staying for three. Then in July 2012 I decided
it was time for me to move on. I’m very much an entrepreneur at heart.House of Brands is making a difference to peoples’ lives through
its portfolio of well-designed and meaning ful products.IMAGES PAUL HENDERSON-KELLYBringing
the brands