Name Kylie Fraser
Company BevChain
Position CEO
HQ Sy d n e y, A u s t r a l i a
Employees 700+EXECUTIVE INTERVIEW
Drinks up
What do Coles, Woolworths, Campari, Asahi and Red
Bull have in common? They all use the tailored services of
Australian supply-chain solutions provider BevChain.IMAGES SCOTT EHLERT
he logistics and supply-chain sector has undergone many instances
of change over the past decade. According to BevChain CEO, Kylie
Fraser, who has worked in the industry for her entire professional
life, this has been predominantly due to the rapid advancements
happening in the technology space. “Back when I started my career
it was really about getting freight from A to B,” Kylie says. “There really weren’t a
whole lot of smarts in it. If you had a truck that moved and a shed that didn’t
leak, things were probably pretty good.“The digital age has transformed logistics significantly. There have been lots of
changes particularly around safety, compliance and governance. Things that we
did back in the 80s you definitely wouldn’t even consider doing now. For years
and years we managed operations on an Excel spreadsheet, today we have
transport management systems and all of the routing and inventory
management we could ever need. These platforms are constantly updating so
they are always using the most up-to-date and relevant technology.”Equally, the knowledge of the customer has largely changed. “People are very
smart about logistics now,” Kylie says. “It used to just be something the
customers needed to have, now it’s absolutely a differentiator for their
businesses. They want to be smart about how they move their goods, they want