The_CEO_Magazine_ANZ_-_December_2016

It is little wonder Melbourne is attracting

investors, new residents, and both

national and global businesses.

According to the global real estate

property consultants, Knight Frank, the

headuarters of five of Australia’s top 10

companies — BHP Billiton, ANZ, CSL, NAB

and Telstra — are based in Melbourne,

while some of the world’s most

innovative technology brands including

Amazon, Facebook and LinkedIn have

also moved in.

The southern city is tapping into

an international inner-city living

imperative. The allure of its liveability

has brought steady growth in people

residing in Melbourne’s CBD, with

almost 30,000 now living in the

city itself.

Only ten years ago, local buyers

dominated the Australian residential

investment market, now it is increasingly

attracting offshore investors, especially

Ultra High Net Worth Individuals

(UHNWI’s) looking to invest in homes

away from home.

According to New World Wealth data,

published in the Knight Frank ‘2016

Global Wealth Report’, the population of

UHNWIs living in Melbourne increased

by 135 per cent between 2005 and 2015;

compared with Dubai (111 per cent) and

Singapore (95 per cent) and way ahead

of other cosmopolitan centres, such as

Hong Kong, London, Paris, New York, LA

and Vancouver.

The big news in inner city living in

Melbourne is where the CBD and

Southbank intersect, the precinct that

Crown Resorts transformed 20 years ago

from an industrial area into the pulse of

Melbourne lifestyle, with its hotel towers,

entertainment facilities, river walk and

top-drawer shopping.

Set to change the skyline and the way

people live is One Queensbridge, a new

addition to the Crown Resorts portfolio

and a joint venture with property

developers and interior construction

specialists Schiavello Group. It will

comprise a six-star, 388-room luxury

hotel that will contribute to the city’s

evolution as a world-class tourist

destination; along with luxury residences

that set a new standard in Melbourne.

UK architects Wilkinson Eyre won an

international competition to design One

Queensbridge. The brief: timeless,

elegant, iconic Melbourne. Director Paul

Baker, impressed by the vibrancy and

character of the city, has promised

“lightness, geometry, cleanness of line,

simplicity and purity”. The living will

evoke the world’s most desirable

addresses. Think One Hyde Park in

London and New York’s One57 and 432

Park Avenue.

The design, embracing three interlocking

sculptural forms, draws on glass and

light artistry, an articulated façade,

and geometric and ripple patterns

that will create cohesion throughout.

The top of the 325m building will be a

public space destined to become an

iconic Melbourne address. “The rooftop

experience will be extraordinary,”

says Baker.

One Queensbridge is planned to be a

new and unique lifestyle for someone

who wants all the experience of living in

the CBD — security, safety, being part of

a 24/7 complex like Crown, but also

being in an exclusive neighbourhood. In

other words, you have the best of both

worlds: exclusivity and privacy, and

lifestyle on demand in the world’s most

liveable city.

One Queensbridge is subject to

planning approvals.

Discover more about luxury

living in One Queensbridge at

onequeensbridge.com.au

ADVERTORIAL

ARTIST’S IMPRESSION, SUBJECT TO PLANNING APPROVALS

Artist’s impression, subject to planning approvals