The_CEO_Magazine_ANZ_-_December_2016

(Greg DeLong) #1

EXECUTIVE INTERVIEW


Australia and the rest of the world. Oji
Holdings is one of the big two pulp and
paper manufacturers in Japan and over
the last few years it has been growing,
mainly via overseas expansion. Very
heavily concentrated in South East
Asia, the organisation also has assets in
Brazil, North America and Europe.

Its catchphrase is ‘Beyond the
Boundaries’, which rings true when
looking at its current growth strategy.
And it’s not just pulp, paper and
packaging that it has activities in, the
business has other assets as well,
positioning it as a formidable player in
a variety of sectors.

Having this backing brings Oji Fibre
Solutions many great benefits. “We
now have a parent company that
understands pulp, paper and
packaging extremely well,” Jon says.
“Oji Holdings is the fifth largest pulp

and paper manufacturer in the world.
We have an owner that is investing in
our business and intending to grow it
in both Australia and New Zealand.
There truly is a very strong synergy
between Oji Holdings and our
company, Oji Fibre Solutions, here in
New Zealand; that is why we are
focused on safety, on the environment
and on making sure we are not only
cost competitive, but also deliver a
service solution to our partners.”

The pulp, paper and packaging industry
is built on the back of radiata pine
plantations, which indicates one of the
strategic advantages to Oji Fibre
Solutions being based in New Zealand.
Importantly, it is an environmentally
sustainable raw material for companies
like Oji Fibre Solutions to use.

“Many customers around the world are
not only focusing on their carbon

footprint,” Jon says. “While carbon
emissions are still very important,
people are now concerned about wider
environmental and sustainability
issues. Radiata pine forests in New
Zealand hold sustainability
certifications and are regulated under
national legislation providing a great,
sustainable option for us.”

Oji Fibre Solutions is also committed
to reducing its carbon emissions.
More than three quarters of the
energy it uses comes from renewable
sources, including wood processing
residues, kraft black liquor and
geothermal steam.

For Oji Fibre Solutions, working with
like-minded customers and partners is
important. And as a global commodity
provider, it tries to ensure it has a
balanced network of corporate allies to
deliver different products in different

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