The_CEO_Magazine_ANZ_-_December_2016

EXECUTIVE INTERVIEW

international.” Stealth’s strategy when

forming business alliances has always

been centred on brand recognition,

aligning with companies whose

products have been proven to be high

quality, competitive on price, and

associated with good service and

customer support.

“Building marketplaces doesn’t happen

overnight, and attracting the calibre of

partnerships that we have been able to

establish takes time and effort to build

trust. The team has invested

considerable time to attract leading

brands to the business and establish

solid foundations, and the success we’ve

seen with our partnerships has been

about creating value for them as well as

for us, and making sure that this

benefits both sides,” says Mike. “We also

make sure to create clear and upfront

expectations, but also define and revisit

roles with ongoing quarterly reviews.

We all share in the uptake, and we

share the risks,” says Mike.

Global conditions over the past few

years have forced leaders to think

differently, Mike believes, and Stealth

has been working to continually present

new business concepts to its strategic

partners and collaborating with them

to explore new ideas. “The success of

that, going forward, is really about

sustaining a long-term partnership,

keeping the promises that we have

made and keeping that integrity in our

dealings,” he says. Through the

collaborative power of its strategic

network, Stealth was also able to

establish a foundation customer and

investor base that helped to underpin

the company’s growing revenue, and

build up its strong employee count

across each new market.

But business is as business does, and

just as Mike thought he was getting

ahead, a new challenge would rear its

head — the evolution of consumer

habits and the growing demand for

digital services and e-commerce

options. Digital disruption rippled

through the industry, and Mike saw it

as a golden opportunity to display

Stealth’s customer-centric approach.

“The whole success of the multi-

channel selling is around maintaining

quality face-to-face contact but also

“Building marketplaces doesn’t

happen overnight, and

attracting the calibre of

partnerships that we have been

able to establish takes time and

effort to build trust.”

• Mike Arnold

CHALLENGE

YOURSELF

CHALLENGE

YOURSELF

CHALLENGE

YOURSELF

CHALLENGE

YOURSELF

CHALLENGE

YOURSELF

Swimming – an essential part of the Western Australian way of life

openwaterswimming.com.au

Open Water Swimming Series

14 rounds from October to April

500m, 1.25km, 2.5km,

5km and 10km

SW41a Open Water Series Half Page Advertisement for The CEO Magazine.indd 1 14/10/2016 3:52 PM

STRATEGIC COLLABORATION PARTNERS WITH STEALTH GLOBAL

The world-leaders in health & safety

Fresche delivers durable,

long-lasting, bacterial, fungal,

mould, mildew and odour

control on a wide range

of surfaces and substrates.

It is the world’s greenest

bio-based, non-leaching

antimicrobial technology

for durable, long-term protection

of apparel, furnishing and

industrial textiles, urethane

foams, pulp, paper and food

packaging, hand sanitiser and

surface hygiene for walls,

fl oors and benches.

Firstar Healthcare is a leading

global source manufacturer

and supplier of private label

fi rst aid kits and a range

of consumables for hospitals,

medical clinics, aged care

and disability products.

We are pleased to partner

with Stealth Global and its

customers in the

competitive supply

of both global

brand and private label

medical health and fi rst

aid products.

Visit our website or call us now

on 03 9763 4035

http://www.fi rstarhealthcare.com

WE KEEP THINGS

FRESHER LONGER

HEALTHCARE &

FIRST AID MADE EASY

Visit our website or call us now

on 03 9763 450

http://www.freschegroup.com