Elle Australia - 10.2018

ELLE and MG3 brought together a trio

of Australia’s brightest young stars for an

evening driven by fashion, art and music

THREE’S

A CHARM

It’s not every day (or night) that you have your thoughts transformed from

brainwaves into art, all while sipping champagne, networking and dancing

to the sounds of one of Australia’s brightest music stars. But that’s what guests

were in for when they entered the world of the new MG3 AUTO at the

ELLE x MG3 event at Sydney’s Carriageworks recently, engaging with

some of the country’s most exciting emerging talent as the brand-new

drive was unveiled to some of the city’s most stylish.

With the room bathed in neon light and disco tunes, illumination artist

Laura Jade blew everyone’s minds with her interactive installation, pairing clever

BCI (brain-computer interface) technology with next-gen design creativity. Guests

were given a unique opportunity to try on Laura Jade’s tricked-up headset and

watch as their personality was projected onto the MG3 AUTO in real time.

Halfway through the night, the party really kicked into gear when – fresh

from a national tour including sold-out shows and a performance at Splendour

in the Grass – singer-songwriter Jack River hit the decks, treating guests to an

exclusive set of her signature dancefloor-ready hits and girl-power anthems.

But the biggest talking point of the evening? The inspired floral roof decal

created by style-setter Sarah Ellen, taking cues from the great Salvador Dali

(a personal favourite of the influencer) in a bespoke design, for those whose

desire to customise their new ride goes beyond choosing a fun exterior colour.

ON THE

DANCEFLOOR

Musician of the moment

(and “Fool’s Gold” singer)

Jack River took to the decks

for a one-off DJ set.

Jack River’s DJ set

WANT A FREE SUBSCRIPTION TO ELLE?

Take a test drive of the new MG3 AUTO, and you’ll not only get a first-hand feel

for this exciting new drive, but you’ll also receive a free six-month subscription to

ELLE Australia. That’s all the style of the fully customisable car (think tartan-style

seats, a brand new face, a classy 8-inch touchscreen with Yamaha 3D Sound

Field and Apple CarPlay, plus a huge seven-year warranty), along with six

months of the latest trends and most intelligent reads from the world’s biggest-

selling fashion magazine. Talk about style, personality and performance.