Australian Triathlete - 01.08.2018

52 | AustrAliAn triAthlete

If you’re after a brand that’s Australian and all about great designs, challenging

convention and having fun then look no further than Volare. A relative new kid on

the tri block, the Gold Coast based brand has your tri wetsuit, apparel and sporting

accessories covered. Australian Triathlete’s Aimee Johnsen spoke with the brands

founder Anthony to get the lowdown on this iconic triathlon brand up and comer.

photogrAphy by Volare

watching the machinist construct suits

from the ground up.

For about 10 years we had a sporting

distribution company, and we took on the

distribution of a leading tri-brand. Over the

next few years we built up a really solid

business, but ultimately their direction

didn’t sit well with us. This was really the

defining moment, and it got me thinking: if

all the leading brands use Yamamoto and

the majority of the brands are

manufactured in the same factories, how

THE BUSINESS

Australian Triathlete (AT): Who is
Volare Sports? How did the idea come
about to create Volare Sports and
what was the process of taking it from
concept to reality?
Volare: We like to see Volare as the
cheeky Aussie underdog, no pretense
or ego, just great designs. Based on the
Gold Coast, Volare designs world-class
triathlon wetsuits, clothing and
sporting accessories.

I think life takes you on a path and at

some point all your experiences can lead

you to that light bulb moment, where you

start joining the dots. I worked as a brand

manager for various sporting brands and

was heavily involved in design and

sourcing for over 10 years. As a kid, my

family owned a wetsuit factory producing

surf, dive and some of the very first

triathlon wetsuits for a large tri-brand. I

started on the factory floor pushing bins of

Yamamoto neoprene around and

Brand:

Volare

tri Westsuit, Apparel and

sporting accessories

tech talk

BEHIND THE BRAND

SURF CULTURE

MEETS TRIATHLON