The Grocer – 23 March 2018

Pulsin

The Grocer Guide To...

sPorTs, nuTriTion & enerGy

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Grocer_HalfPage_FlavouredProtein.pdf 1 05/03/2018 10:

pulsin powers sales

deTails

Pulsin

01242 729000

[email protected]

http://www.pulsin.co.uk

key conTacTs

Simon Ashburner

Co-Founder

key Brands

Pulsin

Once the preserve of elite athletes,

sports nutrition is growing in pop-

ularity. In 2017, the market in the UK was

expected to hit £799m – more than dou-

ble the £350m in 2012, according to

Euromonitor International.

Pulsin co-founder Simon Ashburner

explains: “We launched our first Protein

Booster in 2008, and since then have sold

over 12 million protein bars and more

than 563 tonnes of protein powder, so

we know what it takes to succeed in this

competitive market.

“Earlier this year, we launched our first

flavoured Protein Powders in response

to customer demand alongside our Rice,

Whey, Pea, Hemp, and Soya unflavoured

powders.

“The natural, vegan Chocolate Pea Pro-

tein Powder is rich in zinc and iron and

easily digested with 17g of protein per 25g

serving and no added sugar.

“The natural Vanilla Whey Protein

Powder is rich in essential amino acids

and high in calcium. With 22g of protein

per 25g serving, the powder is vegetarian,

low fat, made using hormone-free milk

from UK grass-fed cows with no added

sugar.”

meet demands for protein

Protein continues to be the key ingre-

dient in sports nutrition, with women

driving sales. In 2017, 18% of women 16-

used protein powders, more than double

the 7% in 2015.

Ashburner concludes: “According to

Mintel, Protein Bars top the list of sport

nutrition products, with Protein Powders

coming in second.

“Pulsin products are formulated to

help you take advantage of this growing

trend and offer products in both catego-

ries that customers will love.”  n

❝

We know

what it takes to

succeed in this

competitive

market

❞