THE UK’S BEST SELLING PROTEIN BAR BRAND*
*Source: IRI Market Place, Total Market, Sports Nutrition (bars) 52we 03/12/Grenade
The Grocer Guide To...
SporTS, nuTriTion & enerGy
THE UK’S BEST SELLING PROTEIN BAR BRAND*
*Source: IRI Market Place, Total Market, Sports Nutrition (bars) 52we 03/12/the killa combination
deTailS
Grenade
Grenade HQ
Marsh Lane
Hampton in Arden
Solihull, B92 0AJ
02477170100
[email protected]
http://www.grenade.com
key conTacTS
Alan Barratt
CEO/Co-Founder
Juliet Barratt
CMO/Co-Founder
Tom Murphy
Director
key BrandS
Carb Killa
The Grenade brand is strong. “You
get so little time to grab the con-
sumer’s attention, you need to stand
out,” says CEO and co-founder Juliet Bar-
ratt. “At Grenade we are bold and colour-
ful. We are serious about creating great
tasting products and using great ingredi-
ents. “Life is all about balance, eat health-
ier products that you enjoy and have fun!
This ethos reflects the founder’s person-
ality and this comes through in packag-
ing, marketing and resonates with our
very loyal consumers. It is important to
note that great packaging will only get
consumer’s to buy once. Brands need to
exceed consumers’ expectations to
ensure repeat purchase.”
Convenience is key in this sector, with
increasing pressure on time, consumers
want something that is on-the-go.
Taste is also paramount and the think-
ing that something that is healthiermeans a compromise on taste no longer
resonates. Barratt says: “Consumers are
demanding credible protein sources that
taste like confectionary products. This
has been the reason for the immense
success of Grenade Carb Killa bars.”
Low-sugar products are obviously in
demand. “Whilst traditional sports nutri-
tion products have been lower in sugar,
the taste has not been on par. Grenade
has worked hard with manufacturers to
ensure taste is top of the agenda.
“All of our Carb Killa bars, shakes and
spreads, hit the mark with regards to
macros and taste and give shoppers a
genuine alternative to sugary options.” n❝
Brands
needs to
live up to
consumer’s
expectations
to ensure
repeat
purchase
❞