Australian Earthmoving – June 2018

AUSTRALIANEARTHMOVING.COM.AU 122

ALLIED EARTHMOVERS

ALLIED EARTHMOVERS

In April we saw the 3rd Diesel Dirt and Turf

Expo held at Panthers site at Penrith NSW

and, as promised, the 2018 Expo was even

bigger and brighter than last year. Allied

Earthmovers Association was once again

involved with the Expo and we thank the

major sponsors of the Expo, Moody Kiddell

& Partners for sharing their stand with us.

We must also thank Marti and her team for

the organisation of the event. There was

good communication from this team, but

not only that, it was the genuine excitement

of organiser Steve Zivcovich that seemed to

rub off on the exhibitors. It’s not often you

see someone at a meeting almost skipping

with excitement while explaining the

possibilities of the Expo.

After spending four days at the Expo site,

one realises not only the huge investment

that companies commit to when signing up

to exhibit at events such as this, but also

the investment by some of the visitors that

attend.

TO EXHIBIT OR NOT TO EXHIBIT?

At our stand, we spoke to many owner

operators, some of whom had travelled

great distances to attend the Expo. One

owner operator in particular had flown from

Perth to attend. He was not really interested

in seeing Sydney and the harbour bridge, or

the opera house. He had just come to visit

the Expo. As a visitor, you need to decide

whether it is worth the cost (or rather the

sacrificing of income) of attending. The

cost of travelling, payment of staff wages

and loss of income while attending the

show must be taken into account when

considering attending and deciding if you

will “get anything out of it”. If you are

considering a major purchase, it might

be the ideal time to consider a range of

products while being able to focus on the

matter without distractions. If this is the

case, then a Trade exhibition is definitely

worth the trip. Our visitors from Perth

would certainly agree with this.