Photo courtesy:
Faraz Shere
Telling tales
that transform
The advent of digital media has made it easier to spread messages
throughout the world. The amount of visual information consumed every
day is unprecedented. Of all the content available online, videos are
arguably the most popular way to share ideas. Right from commercial
advertisements to short films, video clips are a compelling storytelling
tool, shaping opinions and spreading awareness. It wouldn’t be wrong
then to call filmmakers the modern storytellers of society’s changing
narrative.
One such storyteller, Faraz Shere, Founder of the production house,
Fortune Talkies, is taking his storytelling a notch higher. He and his team
produce video content for reputed big brands like Yamaha, Tanishq,
and Zee Music, as well as welfare organisations like UNICEF, People for
Animals, and Save the Children. In addition to making creative, persuasive
videos, Faraz and his team focus on bringing important social issues to the
forefront. Faraz believes that highlighting social issues in the videos is an
opportunity to spread positivity and awareness. “Today, thanks to social
media, it doesn’t take too long for content to go viral,” he says, adding that
a large chunk of visual data consumed daily is filled with sensationalised
and negative content. “As a director, my job is to help my clients reach their
audience and improve their sales, but as a filmmaker, I am responsibleFilmmaker, Faraz Shere, is spreading positivity by
highlighting social issues one video at a time, says
Muskaan Sharma
62 LifePositive | FEBRUARY 2018^
INFLUENCE